Re-designing TRT World
Designed and maintained the UX/UI of TRT World's digital platform — a large-scale international news website serving 190+ countries. Worked across multiple page types and built a comprehensive 6-breakpoint responsive system.
Ottawa, Ontario, Canada
2006
E-commerce
$1.578 billion (2019)
5,000+
Challenge
TRT World's digital platform serves diverse content formats — breaking news, video, livestreams, podcasts, and opinion. Each format demands its own user experience, yet the platform needed to feel like one cohesive product. The challenge was designing a scalable, modular system that could serve all these scenarios while staying intuitive across 6 responsive breakpoints
Results
Delivered a unified design system that brought all content formats — news, video, livestream, podcasts, opinion — under one coherent experience. The modular component library made it possible to scale new page types without breaking consistency, while the 6-breakpoint responsive system ensured that content hierarchy adapted meaningfully at every screen size — not just shrinking layouts, but rethinking what users need first on each device.
35%
Improved onboarding process
25%
Increase in user retention
84%
Increase in time spent on website
Process
Research & Analysis: We conducted user interviews, surveys, and analyzed in-app analytics to understand the pain points and user needs. We also studied competitor apps and industry trends to gather insights
Information Architecture: Based on the research findings, we restructured the app's navigation and content, prioritizing features and information according to user needs.
Wireframing & Prototyping: We designed low-fidelity wireframes to visualize the new layout and navigation, iteratively refining them based on user feedback. Afterward, we built a high-fidelity, interactive prototype to test the design.
Usability Testing: We conducted usability tests with a diverse group of users to validate the design and identify areas for improvement. Based on the feedback, we made necessary adjustments to the design.
Visual Design & Style Guide: We developed a cohesive visual language, including color schemes, typography, and iconography, ensuring consistency throughout the app. We also created a style guide to maintain design consistency in future updates.
“ With our new visual branding and language in place, the new Shopify brand clearly captures the essence of our current and target customer base, our employees, and our values. ”
Tobias Lütke
CEO, Co-founder | Shopify
Conclusion
Working on a platform of this scale — where a single design system needs to serve breaking news, livestreams, video archives, opinion columns, podcast discovery, search, and tag-based exploration — taught me that the real design challenge is never the individual page. It's the system underneath.
Every component needed to work in isolation and in combination. Every layout needed to serve its specific user intent while feeling like part of the same product. And every responsive decision needed to consider not just screen size, but how content consumption behavior changes across devices.
The screens shown here represent a selection from a much larger platform. The same design thinking extends to many additional page types not showcased in this case study.
